“One should either be a work of art, or wear a work of art.” – Oscar Wilde.

Diamonds are one of the world’s oldest and most valued treasures, and what better feeling than owning your very own precious stone… Formed billions of years ago, deep below the Earth’s surface, under extreme conditions, these glimmering rocks are a constant reminder… There is something about a sparkling diamond that remains fascinating.

Whether you’re wearing it as a symbol of love, sentimentality or prestige, we want to be a part of your journey to finding the perfect shape, size, colour and fit.

Here are a few steps to help you find the perfect one for you or your loved one:

1: The Budget

Before you even start, determine how much you are willing to spend on a diamond. Then again, diamonds are sparkly and they are forever…who can put a price on that?

2: The Shape

The shape of a diamond is tied to your personal style preference. Round Brilliant is the most popular shape while Oval, Princess, Cushion, Emerald, Pear, Marquise, Asscher, Radiant and Heart shapes are more unique.

3: The Cut

The cut is the proportion, polish and finish of the diamond. A well-cut diamond looks brighter and will also appear larger than its carat size.

4: The Clarity

This describes the purity of the diamond. Flawless diamonds or diamonds with external characteristics are rare. Those are the ones you’d definitely want to show off!

5: The Carat

The carat refers to the physical weight of the diamond and not how large the stone is. So do not think for one second that the larger the stone, the more expensive it is.

6: The Color

The most popular choice is colorless to near colorless diamonds. Pink, red, and green colored diamonds known as fancy colored diamonds are more expensive and far rarer than colorless diamonds.

7. The Alternative

Decide whether you want a mined diamond or a lab-made diamond.

8: The Unique ID

A laser inscription is a combination of letters and numbers etched onto a diamond. This combination serves as a unique ID to identify your diamond if it’s ever lost or stolen…fingers crossed that never happens.

9: The Grading Report


All diamonds come with an independent grading report. If the diamond comes with a GIA (Gemological Institute of America), you can verify the report details on Report Check, GIA’s secure, online database.

10: The Appraisal and Insurance

Now that your precious diamond is in hand, have an independent appraiser confirm that what you have purchased matches the paperwork and description of the seller. While small in size, a diamond can be one of the most valuable items to own. Make sure to insure it.

You never need a reason to want diamonds, they’re a necessity!